The wrong GTM hirecosts you a year.
Capital H works with founders, VCs and GTM leaders in Tech, SaaS & AI to build the high-performing Go-To-Market teams that actually ship revenue. No generalist recruiters. No volume play. Just GTMers placing GTMers.
GTM teams
You don't needmore résumés.You need the right ones.
GTM hiring is one of the highest-leverage decisions a SaaS or AI company makes — it's a revenue function, and the cost of delay or a mis-hire compounds fast.
That's also why most search firms fall short: many have never carried a number, closed a deal, or shipped a campaign. Capital H has, and uses that operator lens to pressure-test what “great talent” actually looks like for your stage and motion.
Tier-1 GTM talent is rare and increasingly hard to spot — often buried under AI slop and polished LinkedIn profiles. The best candidates aren't always the loudest.
The Recruitment Agency
- Generalist recruiters with no GTM experience.
- Volume first: 30 résumés, hope something sticks.
- Same playbook for Series A and Series C.
- Can't pressure-test a GTM strategy or hypothesis.
- Optimised for placement fees, not retention.
Capital H
- An operator who has built GTM teams 0→1 and 1→N.
- Shortlists of 3–5 candidates, each one defensible.
- Tailored brief for your stage, motion and ICP.
- Interviews run the way you'd hire for yourself.
- Embedded post-close until the ramp is real.
Three audiences.One problem.
GTM hiring is rarely a vacancy — it's an inflection point. Capital H works alongside the people who have to get it right the first time.
Structuring the team, and the first GTM hire.
Founders building their GTM team who want to think through structure, OKRs and compensation — or who are ready to make that first hire. Capital H builds the brief, sources the shortlist, pressure-tests the picks and stays on until they're ramped.
De-risking GTM across the portfolio.
When a portfolio company plateaus, it is almost always GTM. Capital H works with funds to diagnose the gap, run targeted searches, and recommend the right leader — the one who protects the round.
Building out the bench beneath you.
You know what an A-player looks like — you just don't have time to find them. Capital H becomes an extension of your team: PMM, inside sales, demand, RevOps, lifecycle. Specialist hiring, no junk in the hiring funnel.
One mandate. Full focus.
Capital H takes on one GTM mandate at a time — either a senior-level hire or building out a full GTM team — so every search gets operator-level attention.
Four steps.No black box.
Every search runs the same way, and you see the reasoning at each stage — not just the shortlist at the end.
UnderstandStep One
SourceStep Two
CloseStep Three
RampStep Four · Optional
Built by aGTM operator,for GTM leaders.
For the past 15 years I've built and run GTM teams. Over time I realised the part I loved most wasn't the campaigns or the pipeline — it was the people, and the work of building teams.
I've managed people who were seen as underperformers on other teams, only to watch them thrive somewhere else. It wasn't magic. It came from taking the time to understand them as individuals: what motivated them, what they aspired to, and taking a real interest in their growth.
That's why I'm calling this Capital H. It's all about human potential anyway. Capital H is one operator, not an agency — one mandate at a time, and I'm on every search from brief to ramp.
Let's build
your revenueengine.
30 minutes. No pitch deck. Just a candid conversation about your GTM gap, your next hire, or what your team needs. Book time on my calendar below — or find me on LinkedIn.
30-minute
Strategy Call
Founders, VCs and GTM leaders only. Here's what the 30 minutes covers.